1. Core Interview Stages
| Stage | What They Test | Prep Tips |
|---|---|---|
| Resume Screen | Relevant experience (side projects, PM-like roles) | Highlight outcomes: “Increased DAU 30% by optimizing onboarding” |
| Product Sense | Ability to think like a PM | Practice FAANG-style questions: “Design a feature for Uber drivers” |
| Execution | Prioritization & trade-offs | Use frameworks: RICE (Reach, Impact, Confidence, Effort) |
| Behavioral | Leadership & conflict stories | STAR method: “Tell me when you disagreed with engineers” |
| Technical (for TPMs) | System design basics | Know APIs, data flows, scalability |
2. Must-Know Frameworks
- CIRCLES Method (for product design questions)
- HEART Framework (Happiness, Engagement, Adoption, Retention, Task Success)
- AARRR Pirate Metrics (Acquisition, Activation, Retention, Revenue, Referral)
Pro Tip: For case studies, always:
- Clarify the goal (“Are we optimizing for revenue or engagement?”)
- Segment users (“Power users vs. casuals”)
- Propose metrics to track (“Let’s measure time-to-first-value”)
