What a Product Manager Actually Does Defines the "Why" & "What" Discovers market problems (via user research/data). Prioritizes what to build (roadmaps) and why it matters (strategy). Owns the Product Lifecycle Ideation → Launch…
The Eisenhower Matrix (also called the Urgent-Important Matrix) is a powerful productivity tool that helps prioritize tasks based on urgency and importance. It was popularized by U.S. President Dwight D. Eisenhower, who famously said: "What is…
1. BRD (Business Requirements Document) Purpose: Defines the business goals and high-level needs of a project. Audience: Stakeholders (executives, clients). Content: Business objectives ("Increase user retention by 20%"). Scope, budget, and success metrics. Not…
Product Management (PM) is the process of guiding a product from conception to launch and beyond, ensuring it solves real problems for users while meeting business goals. It sits at the…
